[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.elgordo.cz\/odkud-prichazi-vasi-zakaznici\/#Article","mainEntityOfPage":"https:\/\/www.elgordo.cz\/odkud-prichazi-vasi-zakaznici\/","headline":"Odkud p\u0159ich\u00e1z\u00ed va\u0161i z\u00e1kazn\u00edci","name":"Odkud p\u0159ich\u00e1z\u00ed va\u0161i z\u00e1kazn\u00edci","description":"Nov\u00fd web nebo e-shop se t\u011b\u017ece propaguje. Vyznat se ve sv\u011bt\u011b online marketingu, vyhled\u00e1va\u010dov\u00e9 optimalizace, copywritingu m\u016f\u017ee m\u00edt matouc\u00ed a n\u00e1ro\u010dn\u00e9. Na\u0161t\u011bst\u00ed na to nejste…","datePublished":"2019-07-24","dateModified":"2019-07-24","author":{"@type":"Person","@id":"https:\/\/www.elgordo.cz\/author\/#Person","name":"","url":"https:\/\/www.elgordo.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2d2e3fdaba6370eba756fb4048c695326686ff29010a0df4d58b27c20544521d?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"elgordo.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.elgordo.cz\/wp-content\/uploads\/img_a362934_w4282_t1575819091.jpg","url":"https:\/\/www.elgordo.cz\/wp-content\/uploads\/img_a362934_w4282_t1575819091.jpg","height":0,"width":0},"url":"https:\/\/www.elgordo.cz\/odkud-prichazi-vasi-zakaznici\/","about":["Www"],"wordCount":403,"articleBody":"       Nov\u00fd web nebo e-shop se t\u011b\u017ece propaguje. Vyznat se ve sv\u011bt\u011b online marketingu, vyhled\u00e1va\u010dov\u00e9 optimalizace, copywritingu m\u016f\u017ee m\u00edt matouc\u00ed a n\u00e1ro\u010dn\u00e9. Na\u0161t\u011bst\u00ed na to nejste sami! Nejprve je dobr\u00e9 zamyslet se, zda by nebylo vhodn\u00e9 propojit svoj\u00ed webovou str\u00e1nku s n\u011bjak\u00fdm analytick\u00fdm n\u00e1strojem. Podle m\u011bs\u00ed\u010dn\u00edch report\u016f se pak m\u016f\u017eete d\u00edvat na to, odkud lid\u00e9 na v\u00e1\u0161 web p\u0159ich\u00e1zej\u00ed, jak dlouho se zdr\u017euj\u00ed nebo co jim stoj\u00ed v cest\u011b mezi p\u0159id\u00e1n\u00edm a zaplacen\u00edm polo\u017eek v ko\u0161\u00edku. N\u00e1v\u0161t\u011bvn\u00edci k v\u00e1m mohou p\u0159ich\u00e1zet skrze n\u00e1sleduj\u00edc\u00ed z\u00e1kladn\u00ed kan\u00e1ly  1. P\u0159\u00edm\u00e9 vyhled\u00e1v\u00e1n\u00ed \u2013 adresa zadan\u00e1 do prohl\u00ed\u017ee\u010de Z\u00e1kazn\u00edk u\u017e m\u00e1 pov\u011bdom\u00ed o va\u0161\u00ed zna\u010dce nebo firm\u011b. Dostal se k v\u00e1m skrze z\u00e1jmy a produkty, se kter\u00fdmi souzn\u00ed jeho \u017eivotn\u00ed filozofie. 2. Soci\u00e1ln\u00ed media N\u011bkdo na str\u00e1nku odk\u00e1zal na soci\u00e1ln\u00edch m\u00e9di\u00edch typu Facebook, Instagram, Twitter a podobn\u011b. Hodn\u011b rozs\u00e1hl\u00e9 v p\u0159\u00edpad\u011b tzv. \u201einfluencer\u016f\u201c. 3. Odkaz um\u00edst\u011bn\u00fd na jin\u00e9 str\u00e1nce M\u016f\u017ee se jednat o placenou reklamu nebo pokud n\u011bkoho zaujmete natolik, \u017ee o v\u00e1s nap\u00ed\u0161e \u010dl\u00e1nek nebo kr\u00e1tkou zm\u00ednku a do n\u011bj vlo\u017e\u00ed odkaz na v\u00e1s.  4. Neplacen\u00fd odkaz ve vyhled\u00e1va\u010di Snad jedna z nejd\u016fle\u017eit\u011bj\u0161\u00edch metod, p\u0159i kter\u00e9 lze zlep\u0161it va\u0161i pozici ve v\u00fdsledc\u00edch vyhled\u00e1va\u010de. Lid\u00e9 toti\u017e nejv\u00edce d\u016fv\u011b\u0159uj\u00ed firm\u00e1m, kter\u00e9 se objevuj\u00ed na vy\u0161\u0161\u00edch pozic\u00edch. Rozd\u00edl mezi t\u011bch, kte\u0159\u00ed kliknou na prvn\u00ed a druh\u00fd neplacen\u00fd odkaz m\u016f\u017ee b\u00fdt a\u017e v des\u00edtk\u00e1ch procent. Tento proces se naz\u00fdv\u00e1 search engine optimalization neboli SEO a jeho u\u017eite\u010dnost v\u00e1m potvrd\u00ed i seo reference. K dob\u0159e optimalizovan\u00e9mu webu je dlouh\u00e1 cesta. Za n\u011bkter\u00e9 aspekty va\u0161\u00ed str\u00e1nky toti\u017e m\u016f\u017eete b\u00fdt penalizov\u00e1n\u00ed. Kl\u00ed\u010dov\u00fdmi charakteristikami optimalizovan\u00e9ho webu je pak unik\u00e1tn\u00ed obsah, obsah kl\u00ed\u010dov\u00fdch slov, p\u0159edem definovan\u00e9 prvky p\u0159i sd\u00edlen\u00ed (nap\u0159\u00edklad na soci\u00e1ln\u00edch s\u00edt\u00edch). Jedn\u00e1 se tak\u00e9 o danou strukturu URL adres nebo budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f.                                                                                                                                                                                                                                                                                                                                                                                                   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